FIGHT THE FIGHT

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FINISH THE RACE

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KEEP THE FAITH

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FIGHT THE FIGHT ✗ FINISH THE RACE ✗ KEEP THE FAITH ✗

what makes us better

Corey Murtha | founder

Better Strength Company is the product of patience, a labor of leadership, and the endgame of member experience.

With over a decade-long career in the fitness industry, I have watched countless individuals whose only desire was to feel and move better through physical training be injured from poor programming or technique, pushed out due to age, or abandoned by trainers/coaches/therapists who made empty promises and lacked base knowledge and experience. Seeing those discouraging situations only fueled and solidified my belief that every person’s experience in fitness could be better. So. Much. Better.

Time, study and observation have shown me that to appreciate the amazing potential of the human body (and to understand the significant impacts a poorly-functioning one can have on your life), you must first reduce your focus down to the most basic components of how the body was designed to move. Only from this foundation can you successfully turn things around to build something better and establish lasting change. Where many coaches overlook the fundamentals or find them inconsequential, choosing to properly address these are where the biggest impacts lie. This might mean watching how you breathe, how your feet engage the ground, or your ability to control segments of your spine.

But even more fundamental is this truth: When someone walks into a gym with the desire to get better (physically, mentally, or otherwise), it’s a pure and vulnerable choice that should be equally met with trust, validation, and accountability. Committing to do something difficult now to help yourself down the road is something we meet with celebration and honor — it takes strength just to make that choice every day.

Better Strength Company is a place to pursue two foundations of strength:

  1. The physical strength and resilience necessary to endure and conquer life.

  2. The communal strength that’s required when your physical strength isn’t enough to keep you going.

Many hands make light work — yes. But many strong hands make life work.

  • "I came in with a lingering shoulder injury and was a little skeptical about getting back into weight lifting. I am now doing small group twice a week, consistently increasing weight, keeping great form and staying comfortable."

    - Grant

  • "I am now almost 3 years post-spine surgery and I'm lifting the heaviest I ever have - In Zero pain."

    - Whitney

  • "If you're in search of trainers who are deeply committed to clients and community, possess extensive anatomical knowledge, and create a motivating environment with wonderful people, consider joining."

    - Brianna

  • "In a weird way, I don't want to give a review because it's sort of like telling someone about a really awesome beach and then everyone wants to go there."

    - James